Study Notes for Design

1. Target Audience Characteristics Demographics: Identify the age, gender, and interests of the audience.
Example: A superhero film typically targets teens and young adults, appealing to both genders.
Technology Usage: Reflect on how the target audience engages with technology.
Example: Younger audiences may frequently use smartphones and social media to engage with promotional content.
Viewing Habits: Consider how the audience prefers to consume media.
Example: Streaming services vs. traditional cinemas; may prefer content that is accessible on mobile devices.

2. Design Principles Used Contrast: Emphasize key elements through colour contrast.
Example: Bright title text on a dark background to grab attention.
Balance: Maintain visual balance through the arrangement of images and text.
Example: Distributing visuals evenly on either side of the title to create a visually appealing layout.
Hierarchy: Organize information by importance.
Example: Main film title in the largest font, with secondary information (like actors) in smaller fonts.
Repetition: Use consistent design elements (colours, shapes, fonts) to create a cohesive look.
Example: Utilizing similar font styles for all text categories (title, actors, credits) to establish brand identity.

3. Elements of Design Used Colour: Choose colours that reflect the film's genre and evoke emotion.
Example: Red and black for action or horror, soft pastels for romance.
Line: Utilise lines to guide the viewer's attention and create structure.
Example: Horizontal lines leading to the film title or important imagery.
Shape: Incorporate shapes that support the narrative.
Example: Circular elements might suggest unity, while jagged shapes may evoke tension.
Texture: Visual texture to create depth and interest.
Example: A gritty texture might be used for a thriller, adding to the mood.

4. Interaction of Design Elements and Principles Cohesion: Elements (colour, line, shape) combine with principles (contrast, balance) to create a unified message.
Example: The contrasting colours of a title that stands out against a textured background ensure the message is clear and impactful.
Viewer Engagement: The design elements draw in viewers while the principles help convey the film's themes effectively.

5. Use of Typography Font Selection: Choose fonts that match the theme and tone of the movie.
Example: Action movie posters often use bold, dynamic fonts.
Text Arrangement: Organize text for readability and impact.
Example: Centralized title with supporting text (like actor names) in a smaller, less dominating font.
Style Consistency: Maintain a consistent font style throughout for professionalism.
Example: Use of serif fonts for drama or sans-serif for a modern look.

6. Compositional Rules Used Rule of Thirds: Position key visual elements along the lines or intersections to create balance and focus.
Example: Positioning the movie title at one of the intersections of the grid.
Focal Point Creation: Establish a clear focal point that attracts attention.
Example: The main character's image centrally located to draw viewers in.
Leading Lines Technique: Use lines to guide the viewer's eye towards important elements.
Example: Lines from background elements converging towards the title.

7. Concept of Smart Posters Smart Technology Integration: Understanding how technology transforms traditional posters into interactive experiences. Example: QR codes or NFC chips embedded in the poster.
User Interaction: Scan the film poster with a smartphone to access additional digital content. Example: Links to trailers, behind-the-scenes videos, or exclusive discounts.

8. Innovative (new modern ideas) Item for Smart Posters Make it interactive by adding QR codes of Make the poster download info on your smart phone using a bar code. Even make your digital poster vibrate or light up or play a song.