🎯 Target Audience Characteristics

Demographics: Age, gender, interests

• Example: Superhero films targeting teens and young adults.
• Technology Usage: Audience's tech engagement
  Example: Smartphone and social media usage among younger audiences.
• Viewing Habits: Preferred media consumption methods
  Example: Streaming vs. traditional cinema, mobile device preference.

🖌️ Design Principles Used

Contrast: Emphasize key elements with colour differences.

Balance: Achieve visual equilibrium.

Hierarchy: Arrange information by importance.

Repetition: Consistent use of elements (colours, shapes, fonts).

• Example: Unified font styles for title, actors, credits.

🎨 Elements of Design Used

Colour: Supports mood and message.

Line: Guides viewer’s attention and structure.

Shape: Supports narrative storytelling.

🔗 Interaction of Design Elements and Principles

• Cohesion: Integration of elements and principles for unified messaging.

🔤 Typography in Design

Font Choice: Fonts matching movie themes.

Text Arrangement: Readability and visual impact.

📸 Composition Techniques

Rule of Thirds: Balance and focal points along imaginary grid lines.

Focal Points: Clear visual emphasis.

📲 Smart Posters Concept

Interactive Technology Integration: Enhanced user interaction.

• Example: QR codes for trailers, exclusive content.
• Innovative Ideas: Interactive elements to boost engagement.
  Example: QR codes, AR experiences, interactive discounts.